One company. Many areas.

Judith Williams Cosmetics

Love your skin.
Judith Williams' innovative beauty products have been inspiring women of all ages for more than 14 years - with the mission to make individual beauty shine. The combination of nature and science and the demand for the highest quality and compatibility are always top priorities for the beauty expert.

Lifestyle Perfumes

Lifestyle Perfumes specialise in the developing, marketing and distributing its own trendy perfume brands and licensed perfume brands. Perfumery excellence is the focus in product development so we work with the best noses in the world.

CURA Beauty Labels

For several years, the CURA Group has also been dedicated to the private label sector. As a full-service provider, we support our customers from the idea to the finished product and place great value on customized solutions that are precisely tailored to our customers' needs.

Start-Now
by Judith Williams

The ideal incubator for innovative ideas! Since the first season of the VOX start-up show "Die Höhle der Löwen", investor Judith Williams has been supporting unique start-ups in the beauty sector with a powerful mixture of passion, inspiration, hard work and positive thinking. The perfect qualities for every start-up.

CURA Innovations

CURA Innovations is an institution that offers its services both within the CURA Group and to external companies. These services cover the entire spectrum of research & development, innovation lab, regulatory affairs, skin research institute, marketing and graphic design.

CURA Management Team

The CURA management team

This versatile company is managed by the two managing directors Gerhard Kaiser and Hannes Kohl (from left to right). Both are long-standing employees with extensive experience. Judith Williams is the majority shareholder in the CURA Cosmetics Group.

Learn more about Judith Williams

25 years of CURA

CURA milestones

1999

CURA Marketing GmbH is founded in Innsbruck

2000

CURA begins distributing UDV perfumes and Ultrasun sun cream

Wellments Naturkosmetik GmbH is founded

Wellments

2002

We move into the premises at Holzgasse 18 in Mühlau

Holzgasse Mühlau

2003

The perfume brand Spirit launches

First Frederic Haldimann show on HSE 24

Spirit Haldimann

2005

We sell Wellments

First private label "Mel Merio" is launched in Rossmann

We sell Wellments

2007

Judith Williams Cosmetics is launched on TV sales channels

Judith Williams Cosmetics launches

2010

CURA Beauty UK Foundation in England

Beauty Institute Foundation Munich

CURA Beauty UK and Beauty Institute Munich are founded

2011

Lifestyle Distribution GmbH is founded

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Lifestyle Distribution GmbH is founded

2015

CURA Beauty Labels is founded

Move to the new building in Dr.-Franz-Werner-Straße

CURA Beauty Labels is founded

2017

Introduction by Judith Williams

Cosmetics in stationary retail

Judith Williams Cosmetics in stationary retail

2019

Start of construction: expanding the company building to include a further building complex with offices, creative workspaces, laboratory, childcare and packaging department

Extension of company building

2020

Judith Williams Cosmetics online business starts

Online business with Judith Williams Cosmetics

2022

Launch of the skincare brand Ana Ivanović Natural Performance

2023

Launch of the brands lovemore by Motsi Mabuse and The Skinimalist by Sophia Thiel

Launches 2023