The Benefits of Workplace Health Promotion

Workplace health has long been more than just a “nice-to-have.” More and more companies are recognizing that their employees’ well-being is closely linked to motivation, productivity, and long-term business success. Accordingly, workplace health promotion is becoming increasingly important—not just as a standalone initiative, but as an integral part of corporate culture.

A visible sign of this commitment is the Workplace Health Promotion Seal of Approval, which recognizes organizations that systematically and sustainably integrate health into their daily work routines.

The CURA COSMETICS GROUP also applied for this award for the first time and was presented with the seal of approval on March 10 during a festive ceremony at Villa Blanka. For the company, the seal of approval is more than just a formal recognition.

“The BGF seal of approval is a valuable recognition of our company’s commitment to the health and well-being of our employees,” says Stefanie Spiess, project manager for workplace health promotion at CURA. “It shows that we view health promotion not as a short-term initiative, but as an integral part of our corporate culture.”

This is no longer just about traditional offerings such as fruit baskets or fitness programs. Instead, the focus is on a holistic approach: from prevention and physical activity to mental health and working conditions that are sustainable in the long term.

“The topics of resilience and mental health, in particular, are specifically addressed in various coaching sessions and training programs, raising awareness among us leaders to pay attention to these issues—both within our teams and in our own lives,” says Anna Danzer, Team Lead for Corporate Communications.

The fact that such measures actually work is evident in employees’ day-to-day work. “For me, workplace wellness means being able to take care of myself even while I’m working—and that this doesn’t conflict with my responsibilities,” says Lukas Nindler, Head of Sales. Benefits like discounted gym memberships are a concrete incentive for him to stay active. “You’re more balanced, more focused, and have more energy.”

Sabrina Erler, an expert at the Junior Skin Research Institute, has also noticed this effect in her daily life: “You pay more attention to exercise and healthy work habits.” At the same time, she notes that it’s about more than just individual measures. “For me, working healthily and living healthily means maintaining a good balance between work and personal life. When you feel good both at work and in your free time, it’s easier to stay healthy and motivated.”

However, the path to achieving this is not always easy. Different needs, work realities, and expectations must be reconciled. “One challenge was to balance the diversity of needs,” says Spiess. “Through surveys and open dialogue, we have succeeded in developing solutions together that also have a lasting impact.”

This participatory approach, in particular, appears to be a key factor in success. High employee participation in internal workplace health promotion surveys not only demonstrates interest in the topic but also provides the basis for targeted measures.

Companies such as the CURA COSMETICS GROUP demonstrate that health promotion is most effective when it is structurally embedded and integrated into everyday life.

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