Childcare is location policy

Company childminders, successfully used by the CURA COSMETICSGROUP, as a flexible model for greater compatibility - IV Tirol supports the expansion of family-friendly solutions in close cooperation with companies and politicians.

If you want to combine family and career, you need reliability - not only at work, but also when it comes to childcare. For many parents, a suitable childcare place is decisive for their return to work, career paths and economic independence. What counts for young parents is also important for the economy: a nationwide, high-quality child education and childcare service has long been a basic requirement for a functioning labor market. It mobilizes skilled workers, balances out opportunities and opens up employment potential - a key issue for the domestic industrial and business location as well as the economic participation of young parents.

A model that works

A promising building block for sustainable child education and care is the form of childcare provided by company childminders - currently successfully in use at the CURA COSMETICS GROUP in Innsbruck. Together with the sponsoring association "Frauen* im Brennpunkt", a flexible and high-quality structure was created there that is directly geared to the needs of employees. Qualified staff, small groups and low entry barriers make the model particularly attractive for companies that want to invest in the compatibility of family and career.

Flexibility for parents - commitment for companies

The company childminders combine low-threshold structures with high quality. They can be set up in suitable premises close to the workplace. At the same time, company childminders meet all the professional and legal quality standards required for professional childcare. The model thus combines the flexibility of individual care with the security of a professional framework. In addition, if care is provided on the company's premises, it is possible to apply for funding for investments in the company's infrastructure. At the same time, they provide exactly what many employees are looking for today: Reliability, proximity and flexibility in everyday life. For companies, this is more than just a benefit: modern, family-friendly offers have a direct impact on their attractiveness as an employer - especially in times of acute demand for skilled workers. Models such as the one at CURA COSMETICS show how targeted investment in childcare formats can have an economic and social impact at the same time.

Childcare determines the economic future

For IV Tirol, one thing is certain: an efficient childcare infrastructure is not a socio-political side project, but a key issue for the future of the location. With the planned right to a child education and childcare place from the second birthday, the Tyrolean state government is sending an important signal - even if IV Tirol continues to demand a legal entitlement from the first birthday. After all, only those who provide high-quality care at an early age create fair opportunities and secure skilled labor potential in the long term.

Care is a joint task

However, it is also clear that child education and childcare is not a private task for individual companies - but a responsibility for society as a whole. Companies that voluntarily provide childcare are making a valuable contribution. However, with a tax and contribution rate of over 40 percent, the expectation horizon must not end with employers. We need a clear political framework, reliable implementation partners - and a long-term financing model that fairly reflects the contributions of companies, employees and public providers.

Making more possible together

Models such as the one at the CURA COSMETICS GROUP show what is possible when companies, politicians and providers pull together: modern childcare that is economically viable - and at the same time suitable for everyday family life. For young parents in particular, this brings relief, prospects and predictability. And for children, it means high-quality education and care in a safe environment, close to their parents. This is exactly the kind of solution that is needed now - for a society with equal opportunities and a sustainable industrial and business location.

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Statements Partner:

"We are a family-oriented company and attach great importance to the well-being of our employees. Accordingly, it was important to us to offer solutions that allow flexible working, adapted to your own (family) situation. The advantage for parents is obvious: it's a very good feeling to know that your child is in good hands and close by." Gerhard Kaiser, Managing Partner CURA COSMETICSGROUP

"For us as an employer, it makes a big difference to individual career planning whether a maternity leave lasts two years or six to twelve months. Replacing a temporary exit is naturally much easier and makes it easier to plan a solution. " Katrin Winterle-Preind, Head of HR CURA COSMETICS GROUP

"High-quality childcare is a key lever for securing skilled workers, equal opportunities and location quality. Investing in modern models strengthens competitiveness - and creates real prospects for women who want to combine family and career. This is socially necessary and a locational advantage for Tirol." Gabriele Punz-Praxmarer, IV-Tirol Vice President and CFO of Montanwerke Brixlegg AG

"Company childminders are a response to the demands of our time: the model is flexible, tailored to working hours - and it brings childcare to where it is needed: directly to the families. The province of Tyrol is creating very clear framework conditions for this form of childcare with the nationwide right to find a childcare place and targeted funding. Together with committed companies, we are thus strengthening the compatibility of family and career, the retention of skilled workers and Tyrol as a business location." Cornelia Hagele, Provincial Councillor for Education, Health, Care, Science and Research

"Year-round, all-day, high-quality and affordable childcare is a basic prerequisite for equality. Companies that become active in this area with company offers make a valuable contribution - in addition to public responsibility. We support them with our experience and expertise." Claudia Birnbaum, Managing Director of Frauen*im Brennpunkt

If you have any questions, please contact the Managing Director of IV Tirol, Michael Mairhofer, on +43 650 6424210.

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