Running Together for Spinal Cord Research

Team CURA to participate in the Wings for Life World Run for the first time

This year, 24 employees of the CURA COSMETICS GROUP took part in the Wings for Life World Run together for the first time. Whether they joined the App Run from home, on a beach in Spain, or at one of the official running events—the goal was the same for everyone: to run together for those who cannot do so themselves.

Under the motto “Beauty that moves,” which adorned the team shirts designed specifically for the race, Team CURA sent a clear message of movement, unity, and social commitment. The slogan was created as part of an internal contest in which employees were invited to submit creative ideas for a motto. The winning slogan was created by employee Tina Lukic.

In total, Team CURA ran 251.01 kilometers and raised 634 euros for spinal cord research through the Wings for Life Foundation. In addition, the CURA COSMETICS GROUP supported the race in Innsbruck’s Hofgarten with in-kind donations for the raffle.

“For many of us, the run was not just a sporting event, but also an emotional and unifying experience. We are all the more delighted that CURA was able to be part of this global movement this year,” says participant and co-organizer Samira Beji.

The participation was part of the CURA COSMETICS GROUP’s holistic approach to health and culture. Physical activity, team spirit, and social engagement are integral parts of the company’s culture and are regularly reflected in joint initiatives.

Special thanks also go to Laufwerkstatt, which assisted the team with preparations and provided support during the event.

After participating in the Wings for Life World Run for the first time, the CURA COSMETICS GROUP hopes to remain part of this global movement in the future—in keeping with the spirit of “Beauty that moves.”

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